Overnight Dealer™
  • Pricing
  • FAQ
  • About
  • Login
  • DEMO NOW
  • Menu Menu

3 Best Tips To Improve Follow Up When Customers Are Hot-To-Buy!

July 29, 2020/in Dealership Marketing /by Dahvin Greenfield

It’s Q3, your inventory is fresh, your advertising budget is adjusted and your sales staff is hungry!

Don’t leave customers waiting more than five minutes, your competitor is right down the road.

78% of buyers shop with the dealership that responds back FIRST.

We want you to be that dealership!

Here are Three of the BEST Tips to Improve Follow Up When Customers Are Hot-To-Buy:

 

Don’t Rely On Auto Responders

The worst thing about Auto Responders is that your customers can spot one when it lands in their inbox (or spam folder)!

It’s not personable and it looks like it’s coming from a robot.

Turn off the Auto Responder and have your sales staff follow up with your customers.

Don’t Overwhelm Your Customers

A hot lead just came in – hooray!

This customer is so excited about the new SUV that just arrived and can’t wait to take it out for a spin.

Sounds like a hot-to-buy customer, right?

Sure…so why are you following up their inquiry with pictures of the vehicle they JUST searched for?

Or even worse…showing them pictures of another car that may be out of their budget or doesn’t check all of their preference boxes?

The plan is to get this customer on the phone or in the door.

Let the customer decide if they want to peruse other vehicles (from YOUR inventory of course)!

Always Include A Call-To-Action

The lead is hot!

It’s the end of the month!

Why haven’t you set up a date or time for this customer to stop by?

Your follow up techniques via email or the phone should always have a call-to-action!

When’s a good day/time to talk on the phone?

When are you free today for a test drive?

Keep it simple, short & single.

Why a single point?

Your customer has done their research.

Don’t ask them too many questions or bombard them with four to five pictures.

If you have their attention, keep their attention before they look elsewhere (and don’t think they won’t).

 

Interested in more follow up techniques?

Learn more about Overnight Dealer’s 3-Point Response.

Overnight Dealer

  • Frequently Asked Questions
  • How much does this cost?
  • About Overnight Dealer
  • Latest News
  • Overnight BDC
  • Automotive Sales
  • Dealership Marketing
  • Decrease Cost Per Sale
  • Marketing Attribution

Recent News

  • Movement That Inspires | How KIA Is Kicking Off The New YearJanuary 6, 2021 - 2:43 pm
  • Qualify Leads AND Enjoy Your HolidayDecember 23, 2020 - 10:02 am
  • The Electric Car’s ComebackDecember 21, 2020 - 3:54 pm
  • Where Are My Sales Coming From? | The Truth About Marketing AttributionDecember 18, 2020 - 1:52 pm
  • Quick Lead Response = Low Cost-Per-SaleDecember 16, 2020 - 11:18 am
Overnight Dealer
Phone and email support
7 days a week
978-434-5114
support@overnightdealer.com

Learn More

  • Frequently Asked Questions
  • How much does this cost?
  • About Overnight Dealer
  • Latest News

In The News

  • Movement That Inspires | How KIA Is Kicking Off The New YearJanuary 6, 2021 - 2:43 pm
  • Qualify Leads AND Enjoy Your HolidayDecember 23, 2020 - 10:02 am
© Overnight Dealer
  • Privacy | Terms | Do Not Sell My Personal Information
Scroll to top

We use cookies on our website to improve functionality and performance, to enhance the user experience, and to provide tailored content for website visitors. If you agree and consent to the use of cookies, please click Accept.

ACCEPTLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visist to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Accept settingsHide notification only