Overnight Dealer™
  • Pricing
  • FAQ
  • About
  • Login
  • DEMO NOW
  • Menu Menu

Attribution in Automotive Marketing

October 14, 2020/in Marketing Attribution /by Dahvin Greenfield

The days of car shoppers finding one advertisement in the newspaper or on TV are far behind us.

Not only has Covid-19 affected today’s car shopper, we are now (and have been) living in a digital world!

The chance your most recent buyer saw one ad before making their purchase, is extremely rare.

Customers spend hours researching their next car purchase before sending in an inquiry.

If they’re spending hours researching – do you think they are looking at the same listing on AutoTrader over and over again?

The car buying process is a journey and your potential buyer is interacting with a lot of ‘characters’ along the way – these characters people channels!

What channels?

Every channel!

Facebook, Instagram, Cars.com, Car Gurus, AutoTrader, Edmunds, your website, your competitor’s website, retargeted ads, organic posts…

Every single channel a customer interacts with counts as a touch-point; every touch-point is valuable because it is another step towards the sale!

This is why marketing attribution is so important!

It all comes down to better understanding which campaigns and strategies are getting your customers to convert … not only that but, you’ll be able to see which advertising sources are giving you biggest return!

Review your last month’s sales and how those closed leads are sourced.

The more data you have the better you’ll understand where your most traffic is coming from.

And remember, your customer’s journey is never as simple as point A to point B … there are many pit stops and it’s you and your marketing teams job to find out which pit stops seal the deal!

Overnight Dealer

  • Frequently Asked Questions
  • How much does this cost?
  • About Overnight Dealer
  • Latest News
  • Overnight BDC
  • Automotive Sales
  • Dealership Marketing
  • Decrease Cost Per Sale
  • Marketing Attribution

Recent News

  • Movement That Inspires | How KIA Is Kicking Off The New YearJanuary 6, 2021 - 2:43 pm
  • Qualify Leads AND Enjoy Your HolidayDecember 23, 2020 - 10:02 am
  • The Electric Car’s ComebackDecember 21, 2020 - 3:54 pm
  • Where Are My Sales Coming From? | The Truth About Marketing AttributionDecember 18, 2020 - 1:52 pm
  • Quick Lead Response = Low Cost-Per-SaleDecember 16, 2020 - 11:18 am
Overnight Dealer
Phone and email support
7 days a week
978-434-5114
support@overnightdealer.com

Learn More

  • Frequently Asked Questions
  • How much does this cost?
  • About Overnight Dealer
  • Latest News

In The News

  • Movement That Inspires | How KIA Is Kicking Off The New YearJanuary 6, 2021 - 2:43 pm
  • Qualify Leads AND Enjoy Your HolidayDecember 23, 2020 - 10:02 am
© Overnight Dealer
  • Privacy | Terms | Do Not Sell My Personal Information
Scroll to top

We use cookies on our website to improve functionality and performance, to enhance the user experience, and to provide tailored content for website visitors. If you agree and consent to the use of cookies, please click Accept.

ACCEPTLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visist to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Accept settingsHide notification only