This is the year that once felt as if it was never going to come … but it’s here! Here’s to a new year of manufacturing, sales and (of course) thriving! Although some parts of the world may be experiencing another lockdown, the automotive industry is still in motion. Just today KIA shared their brand […]
Christmas is in two days and like most people, you are looking forward to celebrating with your family. No matter what your plans may be for the holiday there is one thing to keep in mind… Although your dealership will be closed, your customers are still searching your inventory. And since 35% of leads come in overnight… […]
Ford’s F-150 pickup truck is this years best selling model! This may come as no surprise to you… especially since, in the United States, the best selling vehicles remain large and petroleum-burning pickup trucks. But get this… the F-150 may be the best selling model in 2020 but, in this year alone, Tesla’s market capitalization […]
The average consumer’s buying journey is not linear … we are living in a digital world! With the various types of advertising available to them (i.e. Google ads, Display ads, television, radio, social media, ect.) the days of someone walking into your dealership with a copy of ONE newspaper ad are long behind us! Your […]
78% of car shoppers use 3rd party sites when searching for their next vehicle (AutoTrader). Thanks to 3rd party vendors, consumers know which dealership has the most competitive pricing. Now imagine if consumers knew how well dealerships followed up with their customers… How would you rate your store? If your follow-up was subpar, would a shopper […]
We are nearing the end of the year which usually means a couple things … one of them being: budget cuts! Before you meet with your marketing team and finding the fastest ways to decrease cost per sale remember this … 1 in 4 buyers prefer to complete their purchases online. 25% of your expected walk-in traffic […]
The main objective for a traditional automotive BDC is to: Make outbound calls to bring in new leads Manage all/any inbound leads to set up sales appointments An Automotive BDC is the initial/first responder to all incoming leads during business hours. Some automotive dealerships or groups are either all in on hiring a BDC or […]
Despite the harsh reality of the current pandemic, the auto industry has been resilient! According to former Ford CEO Mark Fields, the auto industry is in a “sweet spot!” Sounds too good to be true? Consider this! Retail levels are approaching last year’s levels at this time. Thanks to low inventories, there are fewer incentives. […]
Another holiday is near and your sales staff is losing motivation. They’re following up with inquiries in a timely manner (five minutes or sooner) and still feel as if their sales funnel is running on empty. One of the best weekends for shopping has just passed and yet, you feel like your traffic is slowing […]
The first weekend of December 2020 is here and yet, the pandemic has yet to ease up! You may still be short-staffed and your inventory is scarce. Considering your current situation, it would make sense to freak out, right? No! Before you psych yourself and your sales staff out, remember that you need to stop spamming […]
