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Qualify Leads AND Enjoy Your Holiday

Christmas is in two days and like most people, you are looking forward to celebrating with your family. No matter what your plans may be for the holiday there is one thing to keep in mind… Although your dealership will be closed, your customers are still searching your inventory. And since 35% of leads come in overnight… […]

The Electric Car’s Comeback

Ford’s F-150 pickup truck is this years best selling model! This may come as no surprise to you… especially since, in the United States, the best selling vehicles remain large and petroleum-burning pickup trucks. But get this… the F-150 may be the best selling model in 2020 but, in this year alone, Tesla’s market capitalization […]

Quick Lead Response = Low Cost-Per-Sale

78% of car shoppers use 3rd party sites when searching for their next vehicle (AutoTrader). Thanks to 3rd party vendors, consumers know which dealership has the most competitive pricing. Now imagine if consumers knew how well dealerships followed up with their customers… How would you rate your store? If your follow-up was subpar, would a shopper […]

What To Keep In Mind When Making Budget Cuts

We are nearing the end of the year which usually means a couple things … one of them being: budget cuts! Before you meet with your marketing team and finding the fastest ways to decrease cost per sale remember this … 1 in 4 buyers prefer to complete their purchases online. 25% of your expected walk-in traffic […]

Overnight BDC – Is It A Cost or Profit Center?

The main objective for a traditional automotive BDC is to: Make outbound calls to bring in new leads Manage all/any inbound leads to set up sales appointments An Automotive BDC is the initial/first responder to all incoming leads during business hours. Some automotive dealerships or groups are either all in on hiring a BDC or […]

The Auto Industry Has Found Its “Sweet Spot!”

Despite the harsh reality of the current pandemic, the auto industry has been resilient! According to former Ford CEO Mark Fields, the auto industry is in a “sweet spot!” Sounds too good to be true? Consider this! Retail levels are approaching last year’s levels at this time. Thanks to low inventories, there are fewer incentives. […]