Your goal is to move inventory and sell more but, 35% of your leads come in overnight. It’s impossible to answer leads that come in the night before without a full-time overnight BDC. In addition to answering overnight leads, it’s difficult to spot a good versus a bad lead once they pile up in your […]
The last week of October is here! And guess what? There’s one more weekend to spare in the next five days. It’s time to crush your final selling days of October 2020! Here are three ways to get you started: Stay Motivated Your sales staff is overworked. They need you for support and motivation! What’s […]
It should come as no surprise the impact Covid-19 had on a number of industries. Dealerships were closing temporarily or staying open with limited hours and staff. Even during these trying time, there was still a silver lining. Driven Data recently shared a report on lead response versus closing rate during the beginning of the […]
Auto responses are outdated, stale and can turn off a potential buyer. It’s time to stop communicating like it’s 1980. Your customers have done their research; there is so much information available at their fingertips (literally). Stop sending back multiple pictures, vehicle specs or more than one follow up question. The goal is to get […]
Another weekend has come and gone and your sales staff are eager to keep the momentum up! But things feel as if they are at a standstill. The CRM is full of leads from customers who don’t seem ready to buy. Now is not a good time… I’m just browsing We already bought elsewhere (your […]
If you haven’t heard yet, Facebook has released a beta-test for their On-Facebook Destination for Automotive Inventory Ads (AIA). It’s similar to their current Marketplace Advertising platform except now you’ll have a unique destination for your new and used vehicle advertisements. AIA provides a frictionless shopping experience for Facebook users. What does this mean? Your […]
The days of car shoppers finding one advertisement in the newspaper or on TV are far behind us. Not only has Covid-19 affected today’s car shopper, we are now (and have been) living in a digital world! The chance your most recent buyer saw one ad before making their purchase, is extremely rare. Customers spend […]
Columbus Day is here again but so far, it has not been an average October. Thanks to Covid-19, a Monday holiday (that students usually take off from school), feels like a typical Monday. Global pandemic or not, your goal as a manager is to motivate your staff to hit your sales objective! Your sales performance […]
As a sales manager, your number one priority – day in and day out – is moving inventory! You’re busy overseeing sales people, speaking with customers and of course keeping a close eye on this month’s sales trend. We get it! It’s been recently reported that new car sales are trending up even during this […]
There seems to be a light at the end of the Covid-19 Tunnel! After a steady decline of car sales, automakers have reported ending Q3 on a high note. Automakers such as Toyota noted a 16.2% increase in sales in September. Although there is a concern about 2021 model manufacturing, the demand for new cars […]
