If you haven’t heard yet, Facebook has released a beta-test for their On-Facebook Destination for Automotive Inventory Ads (AIA). It’s similar to their current Marketplace Advertising platform except now you’ll have a unique destination for your new and used vehicle advertisements. AIA provides a frictionless shopping experience for Facebook users. What does this mean? Your […]
About Dahvin Greenfield
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The days of car shoppers finding one advertisement in the newspaper or on TV are far behind us. Not only has Covid-19 affected today’s car shopper, we are now (and have been) living in a digital world! The chance your most recent buyer saw one ad before making their purchase, is extremely rare. Customers spend […]
Columbus Day is here again but so far, it has not been an average October. Thanks to Covid-19, a Monday holiday (that students usually take off from school), feels like a typical Monday. Global pandemic or not, your goal as a manager is to motivate your staff to hit your sales objective! Your sales performance […]
As a sales manager, your number one priority – day in and day out – is moving inventory! You’re busy overseeing sales people, speaking with customers and of course keeping a close eye on this month’s sales trend. We get it! It’s been recently reported that new car sales are trending up even during this […]
There seems to be a light at the end of the Covid-19 Tunnel! After a steady decline of car sales, automakers have reported ending Q3 on a high note. Automakers such as Toyota noted a 16.2% increase in sales in September. Although there is a concern about 2021 model manufacturing, the demand for new cars […]
A new month is here and yet, the same goal remains: hitting your sales objective! Whether you are having a busy month or not, your lead follow-up technique is the most important part of the sales process. Here are 2 ways to boost your sales today! 5 Minutes (And That’s All)! If you are not […]
Amidst the pandemic of Covid-19, it feels as if everything is at a standstill. Industries have had to suddenly adapt to promoting to consumers who would rather stay at home. It’s been surveyed that 65% of shoppers want to do more of the purchase process online versus in-person. At this rate, your shoppers are not […]
The start of a new month is just a day away! How are you preparing to kick off October strong? Here are three ways to get you started: Teamwork = Good ROI Get your sales staff together and make sure everyone is on the same page. What’s the overall sales objective for the new month […]
When a lead comes in, the goal is to answer the inquiry in five minutes or less! The longer you wait the sooner you’ll miss a sales opportunity. Thanks to the current COVID-19 Pandemic, dealerships are relying on text messaging as a way to contact their potential consumers. And we understand why… 95% of text […]
When you are not answering your leads within five minutes, you are giving business away (unfortunately, to your competitor). You may have a consistent sales process during the day but, how are you handling the leads that come in after hours? 35% of leads come in when dealerships are closed! This is affecting your overall […]
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