We all know it is important to be the first responder to leads. 78% of consumers purchase from the dealership that gets back to them first. It may sound crazy but, your auto response is not helping you! Customers today want instant gratification and personalization. Sales leads that come in after hours who are sent […]
As a sales manager, you may be skeptical about hiring an overnight BDC service. What’s the cost? What am I really getting out of it? We get it. Why should you worry about your overnight leads – it’s not like customers want to shop at midnight. But what if I told you, you’re doing yourself […]
The final week of August is upon us but there’s something great about this month… Not only is it 31 days long but it had FIVE weekends this year. And guess what? There’s one more weekend to spare in the next seven days. The time is now to crush your final selling days of August […]
It’s nearing another end to a month and there are goals to be crushed. As a sales manager, each and every day, you are determined to motivate your staff and move more inventory. Of course the challenge remains the same: converting customer’s leads into sales! Your CRM is packed full of a variety of leads […]
Customer Relationship Management (CRM) is a technology for managing your dealership’s relationships and interactions with past, current and new/potential customers. Believe it or not, the CRM should be you and your sales staff best friend! Honestly – when was the last time you checked what your CRM can do for you? Before you let frustration […]
As of July 1st of this year, a new privacy act has gone into effect. The California Consumer Privacy Act (CCPA) regulates how companies handle personal information specifically, personal information from anyone in California. Under this privacy act, residents of California have the following rights: California consumers can demand to see any and all personal […]
When customers are hot-to-buy, it’s exciting and we cannot wait to get them into the dealership. Sometimes the excitement can be overwhelming for the customer and we tend to bombard them with way too many follow up questions. Customers spend hours researching before making a car purchase. The information you are emailing or texting them, […]
We are in the middle of August and the weekend is kicking off! Your sales staff is ready to close more deals. Although there is an abundance of leads in your CRM, it seems as if every other inquiry is a dud. Just browsing… I did not send in a lead I bought elsewhere… If […]
According to AutoTrader, 78% of car shoppers use 3rd party sites when researching new vehicle options. Thanks to sites like CarGurus or AutoTrader, consumers can gauge how fairly vehicles are priced. But what if a ‘lead follow-up’ score was available to your customer? What if your follow-up was below average; would the customer still be […]
In this day and age, being the first responder to a lead is the biggest priority; especially when we know 78% of shoppers BUY from the dealership that responds back first. If that’s not you, it’s your competitor. But this does not mean you should rely on auto responders. If you’ve taken the time to […]
