Lead response time is the most powerful determiner of close rate and cost per sale in Tier 3. The longer you take to contact a lead after they request information, the less likely you are to close that deal. And you only have 5 minutes!! If you wondering how you can contact a lead within […]
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Meanwhile lets just say that we are proud LvQmhwnViI contributed a whooping 2 entries.
As a dealer group marketing manager, my #1 goal was decreasing cost per sale. After measuring every number I could track (and we had a lot), I zeroed in on the biggest factor to increased close percentage – it was the time sales reps were taking to respond to Internet leads. Turns out there’s a ‘magic’ […]
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