This is the year that once felt as if it was never going to come … but it’s here!

Here’s to a new year of manufacturing, sales and (of course) thriving!

Although some parts of the world may be experiencing another lockdown, the automotive industry is still in motion.

Just today KIA shared their brand new logo.

According to president and CEO, Ho Sung Song, the logo “represents [KIA’s] desire to inspire customers as their mobility needs evolve.”

Similar to KIA, automotive manufacturers across the nation and globe all have a clear understanding of one thing: evolution.

2020 was a year full of trials and tribulations for many industries across the board and the automotive world was no exception.

Whether it’s training your sales staff or finally updating your dealerships online presence, the need to change and adapt is a constant in this digital world.

It’s the beginning of a new year!

Now’s the time to take stock in what’s working versus what isn’t working.

Review your profit, review your average closing rate, and don’t forget to be honest with yourself and your team on how well you’re following up with leads.

It’s a new year… a fresh start … so maybe it’s time you consider hiring an overnight BDC service.

It’s a worth a shot, right?

78% of car shoppers use 3rd party sites when searching for their next vehicle (AutoTrader).

Thanks to 3rd party vendors, consumers know which dealership has the most competitive pricing.

Now imagine if consumers knew how well dealerships followed up with their customers…

How would you rate your store?

If your follow-up was subpar, would a shopper still be impressed with your pricing?

54% of car shoppers buy from the dealership that accommodates their preferred experience, even when the price is NOT the lowest (AutoTrader).

Pricing may seem most important but it is NOT!

According to a 2016 Arthur D. Little study, dealers on average take up to 9.2 hours to respond to leads.

Nine Hours!

You shouldn’t let your customers wait more than five minutes!!

Keep your inventory priced fairly and make sure your sales staff is following up with leads ASAP!

80% of shoppers are visiting at least two other dealer sites during the shopping process (Cox).

Do not assume that a hot-to-buy customer is only looking at your inventory.

Improve your follow up today and watch your cost-per-sale lower!

Despite the harsh reality of the current pandemic, the auto industry has been resilient!

According to former Ford CEO Mark Fields, the auto industry is in a “sweet spot!”

Sounds too good to be true?

Consider this!

Retail levels are approaching last year’s levels at this time.

Thanks to low inventories, there are fewer incentives.

And guess what?

Consumers are still buying!

Consumers who are buying now have deemed themselves to be more financially-able even amidst a pandemic where businesses have struggled and thousands of people filed for unemployment.

Those who are still able to afford a new car purchase, are still going to buy!

Covid-19 is not slowing down shoppers!

What has changed are consumers’ transportation preferences.

The requirement of social distancing has increased the need for personal vehicles!

Fields is expecting a strong fourth quarter!

Here’s to staying motivated during these trying times.

If you’re getting an influx of internet leads, make sure you’re following up within five minutes or less.

Struggling to get back to customers in a timely manner?

Set up a demo with Overnight Dealer today!

The last weekend of November is here!

It’s time to crush your final selling days!

Here are three ways to get you started:

Motivation Is Key

Your sales staff is overworked.

They need you for support and motivation!

Help your sales staff set personal goals and show interest in their progress in this final week.

It’s not easy coming back to work after a holiday spent with friends and family… show your sales staff you appreciate their consistency and commitment to moving more inventory!

Review This Month’s Marketing

December is almost here but you still need to review how your marketing efforts prevailed for the past 20+ days.

Was every bit of your budget used?

How was the overall return?

Did you get a reaction/response to social media advertisements or 3rd party listings?

Meet with marketing and see if there is anything left in your budget to push out one last promo for the weekend!

Tighten Up Your Follow Up

Feel as if you lost a couple deals because of the holiday?

Review how quickly leads are being responded to (it should be five minutes or less)!

Is your sales staff qualifying hot leads or butting heads with bad leads?

The goal is simple: Move Inventory!

The priority is to answer leads within five minutes, confirm appointments and get customers in the door!

Overnight Dealer responds and qualifies your overnight leads within five minutes.

There’s no better way to start the morning than with a list of hot leads to motivate your sales staff!

Want an extra hand when handling leads during the next holiday season?

Set up a demo today!

2 out of 3 car shoppers prefer shopping online versus visiting a dealership (Cox Automotive).

This is why companies like Carvana seem more appealing to today’s shopper!

Carvana promises a car buying experience equivalent to Amazon!

Carvana is your top competitor if you have not upgraded your dealer site with digital retailing.

Your potential customer wants their car delivered to them and yet, one thing remains the same:

78% of customers buy from the dealer that gets back to them first!

Carvana may sound like the best solution, but according to some of their reviews, the promise of convenience is met with a harsher reality.

Carvana customers have felt ‘cheated’ out of a positive experience … the concept of follow-up and care after the purchase seems to be nonexistent.

Customers prefer convenience and yet, they want consistency and personalization more!

If you’re concerned about your current lead follow-up process, set up a demo with Overnight Dealer today!