It’s a new month and you’re focused on your sales objective!
Your marketing manager is keeping track of the number of leads you’ve received and assumes your sales staff is converting potential customers into buyers.
Marketing spends your advertising budget to get people on the floor!
Marketing sees the CRM fill up with leads but no inventory moves the first weekend of the month.
But not every lead is a hot lead….
You continue to spend money on advertising and try to push inventory on people who are not hot-to-buy!
Your cost per sale increases as the month prevails and all marketing sees is your CRM flooded with opportunities.
The goal each month is to reach your sales objective, lower cost-per-sale and protect margin!
Marketing needs to know not all leads are hot leads!
Overnight Dealer qualifies and responds to all of your overnight leads.
The only leads you’ll need to worry about are hot leads.
We will provide you a report each morning on which customers to follow-up with.
In addition, we will give you a monthly Source Report.
Sit down with your marketing department with our Source Report each month and discuss where your hottest leads are coming from!
Do you close more Cars.com leads?
Are you getting zero return from Auto Trader?
Your marketing department needs to know this; Overnight Dealer is here to help!
Lower your cost-per-sale, protect margin and improve communication with your marketing department.
Don’t Forget: The more data the better!