High Productivity = Low Cost-Per-Sale

78% of car shoppers use 3rd party sites when researching new vehicle options (AutoTrader).

Thanks to sites like CarGurus or AutoTrader, consumers can have insight on which dealership has the best pricing.

Now imagine if your consumers were given a score on how well a dealership follows up with customers.

How would you rate your store?

If your follow-up was subpar, would a shopper still be impressed with your pricing?

54% of car shoppers buy from the dealership that accommodates their preferred experience, even when the price is NOT the lowest (AutoTrader).

Pricing has very little to do with the consumer’s final decision; it’s about the overall experience!

According to a 2016 Arthur D. Little study, dealers on average take up to 9.2 hours to respond to leads.

Nine Hours!

Make sure that’s not you!

Keep your inventory priced fairly and make sure your sales staff is following up with leads ASAP!

80% of shoppers are visiting at least two other dealer sites during the shopping process (Cox).

Do not assume that a hot-to-buy customer is interested in only you.

Increase your productivity and lower your cost-per-sale by improving your follow-up!

New Month, Better Plan, Higher ROI | Three Ways To Start A New Selling Month

The start of a new month is just a day away!

How are you preparing to kick off October strong?

Here are three ways to get you started:

Teamwork = Good ROI

Get your sales staff together and make sure everyone is on the same page.

What’s the overall sales objective for the new month (new versus used units)?

Have your sales people set their own personal goals and make sure you show an interest in what they intend to do for the new month!

This will keep your staff feeling motivated and appreciated!

Plan Promotions Now!

Set up a time to meet with your marketing department and confirm how your budget is being used!

If you want something promoted, make sure your marketing department knows!

There’s nothing worse than being 10 days into a new month and no one knows the game plan!

Tighten Your Response Time

Feel as if you lost a couple deals this month?

Review how quickly leads are being responded to (it should be five minutes or less)!

Is your sales staff qualifying hot leads or butting heads with bad leads?

The priority is to answer leads within five minutes, confirm appointments and get customers in the door!


Overnight Dealer responds and qualifies your overnight leads within five minutes.

There’s no better way to start the morning than with a list of hot leads to motivate your sales staff!

Improve ROI With CTA

When customers are hot-to-buy, it’s exciting and we cannot wait to get them into the dealership.

Sometimes the excitement can be overwhelming for the customer and we tend to bombard them with way too many follow up questions.

Customers spend hours researching before making a car purchase.

The information you are emailing or texting them, they already know!

Let’s think about the goal…selling cars!

Not only that, we want to meet this customer face-to-face and make a great impression!

How do we get them in the dealership?

Simple – make it your CTA (Call To Action)!

Instead of overwhelming your customer with questions via email, ask them when they can come to you!

If you are prompt & direct with your response, you are going to keep this customer’s attention.

As for your overnight leads, consider Overnight Dealer!

Overnight Dealer responds & qualifies all overnight inquiries within five minutes based on your CTA (appointment/test drive).

In addition, we will provide you with a Hot Leads Report each morning.

This Hot Leads Report is an overview of customers we interacted with the night before and have set appointments with!

No more playing email or phone tag… keep your responses short & sweet if you want your inventory on the street!

This Is What Your Marketing Department Does Not Know…

It’s a new month and you’re focused on your sales objective!

Your marketing manager is keeping track of the number of leads you’ve received and assumes your sales staff  is converting potential customers into buyers.

Marketing spends your advertising budget to get people on the floor!

Marketing sees the CRM fill up with leads but no inventory moves the first weekend of the month.

But not every lead is a hot lead….

You continue to spend money on advertising and try to push inventory on people who are not hot-to-buy!

Your cost per sale increases as the month prevails and all marketing sees is your CRM flooded with opportunities.

The goal each month is to reach your sales objective, lower cost-per-sale and protect margin!

Marketing needs to know not all leads are hot leads!

Overnight Dealer qualifies and responds to all of your overnight leads.

The only leads you’ll need to worry about are hot leads.

We will provide you a report each morning on which customers to follow-up with.

In addition, we will give you a monthly Source Report.

Sit down with your marketing department with our Source Report each month and discuss where your hottest leads are coming from!

Do you close more Cars.com leads?

Are you getting zero return from Auto Trader?

Your marketing department needs to know this; Overnight Dealer is here to help!

Lower your cost-per-sale, protect margin and improve communication with your marketing department.

Don’t Forget: The more data the better!

Two Mistakes That Stifle Sales

You are approaching the middle of the month and there are sales objectives that have yet to be reached.

It’s time to motivate your sales team and improve your lead follow up.

Here are two mistakes that stifle sales!

Continue reading on what you could do today to improve your overall cost-per-sale!


Here’s Some More Info (On Something You Just Looked At)!

Car shoppers have done their research (more than you can imagine)!

According to an Accenture Survey, potential buyers spend up to 15 hours researching BEFORE they buy.

If your potential buyer just spent hours researching the newest model you happen to have in stock, what makes you think they want to see vehicle specs?

They were just looking at that!

Give the customer a reason to stop by your dealership and be able to see the brand new model in-person!

Better yet, suggest scheduling a test drive in your response back.


12+ Hours Later…

You have yet to follow up with an internet lead inquiry that had come in overnight.

Not only are your customers hot-to-buy but, they are used to instant gratification.

Overnight Dealer will respond & qualify all of your overnight leads in five minutes or less!

78% of shoppers buy from the first responder.

Do not let that first responder be your competitor!


Set up a demo today to see how Overnight Dealer can lower your cost-per-sale!

Stop Worrying About Your ROI

There’s nothing better than starting the day with a list of ‘hot leads’ to motivate a sales staff!

Internet leads are costly, especially the ones you or your marketing department never see a return on.

If you’re concerned about your ROI with advertising, consider Overnight Dealer’s Source Report!

Source Report

You’re already loving our ‘hot leads’ report each morning.

We’re excited to introduce you a new monthly report on where your best leads are coming from.

This report will show you what sources/vendors are worth paying for!

Do you have a hotter leads with Auto Trader?

Do you never receive hot leads from Car Gurus?

Overnight Dealer’s Source Report will have these answers for you!

It’s time to stop wasting your advertising dollars on internet leads with zero return.

Overnight Dealers tracks and collects the data for you.

There’s no need for you to pick & prod through your CRM each and every month.

Let us handle it – besides, you have inventory to move!