Qualify Leads When You’re Closed (Holidays Are No Exception)!

/in /by

Fourth of July is here and similar to many dealerships, you are decorating your front line with festive balloons and have the grill ready to be fired up!

This is a great way to attract drive by traffic when you’re open but, what happens when you’re closed?

If 35% of your internet leads come in overnight, imagine how many more leads you’ll be shuffling through the morning after July 4th!

Most dealerships are closed on holidays (i.e. Christmas, Thanksgiving, July 4th, ect.) and yet, your customers are still searching your inventory.

It’s overwhelming to come back to the dealership the day after a holiday.

Your CRM is flooded with unread leads.

You’re short-staffed.

You’re doing multiple jobs at once.

Here’s a solution… Overnight Dealer will respond and qualify all overnight leads.

This includes leads that come in when you’re closed (especially holidays).

The days of texting your best salesperson in the middle of a family barbeque are over!

Isn’t it time you enjoyed a day off?

 

The 3-Point Response™ Guaranteed To Get Customers On The Lot

/in /by

Thanks to listing sites like AutoTrader or Cars.com, 90% of buyers already know about the vehicle before they submit an inquiry.

And yet ….Dealerships tend to respond back to customers with the same information they just finished reading.

They don’t need that!

They just read it!

The 3-Point Response™ utilized by Overnight Dealer is a proven method to get customers on the lot.

The response consists of:

  1. Picture
  2. Personalization
  3. Point

Picture

People are more likely to open and respond to an email from someone they know.

Having a picture of a friendly face accompanied with the sender’s name, looks more genuine and inviting!

Typical lead follow-up templates, have a sales person’s picture attached to their signature.

This old fashioned approach is more hokey and less trustworthy.

Personalization

Similar to the picture, the signature completes the personalization!

The potential customer will see the email is coming from a trusted source: your dealership!

Point

Why a single point?

Customers have done their research!!

The Point will be geared towards a selected CTA (Call-T0-Action), such as set up a call/appointment or test drive.

No need for multiple questions in one email message (it’s not the 80’s).

No need for a long drawn out message filled with pictures of a vehicle they JUST looked at!

Don’t overwhelm your customer with questions.

Less is MORE when you want to get someone in the door!

Two Reasons You Need To Be The First Responder

/in /by

Buyers today are accustomed to instant gratification.

Thanks to companies like Uber, GrubHub and Amazon, potential customers want responses NOW.

The expectation is no different for a car dealership.

Two reasons why being the first responder always yields more sales:

#1: 78% of Customers Buy From the First Responder

According to a study by Lead Connect,  78% of customers buy from the dealer that gets back to them first.

Procrastination is not allowed on the sales floor!

(That waiting is costing you lost deals)

You’ve got only 5 Minutes to contact them!

Five minutes may seem like a small time frame but it’s not!

Don’t forget:  they have multiple browser tabs open searching your competitor’s inventory.

Why give them THIS opportunity?

#2: 1/4 of Dealers Don’t Follow-Up

The average car shopper fills out 4 leads and one of them never responds.

Don’t be that dealership that never responds!

Just by responding, you’ve got a 1 in 3 chance to win the sale!

This is why a Forbes study shows 71% of internet leads are wasted!

You’ve put so much money into getting their attention why pull back when you are now on their radar?