Qualify Leads AND Enjoy Your Holiday

Christmas is in two days and like most people, you are looking forward to celebrating with your family.

No matter what your plans may be for the holiday there is one thing to keep in mind…

Although your dealership will be closed, your customers are still searching your inventory.

And since 35% of leads come in overnight… holidays should be no exception!

Just imagine how many leads will be waiting for you in your CRM the day after Christmas!

Here’s a solution… Overnight Dealer will respond and qualify all overnight leads.

This includes leads that come in when you’re closed (especially holidays).

You have enough to worry about when it comes to the safety and health of your staff and customers.

Consider hiring an overnight BDC service during these trying times!

Overnight BDC – Is It A Cost or Profit Center?

The main objective for a traditional automotive BDC is to:

  • Make outbound calls to bring in new leads
  • Manage all/any inbound leads to set up sales appointments

An Automotive BDC is the initial/first responder to all incoming leads during business hours.

Some automotive dealerships or groups are either all in on hiring a BDC or completely against it.

In some cases, having a BDC is greatly beneficial!

Appointments are being set and customers are being responded to in a timely manner.

Unfortunately, sometimes BDCs work less like a profit center and more of a cost center.

This is because BDC reps are in the mindset to sell versus set appointments. BDC reps are then credited for a sold unit instead of handing it off to a sales representative.

But here’s the truth… if your sales people were following up with leads within five minutes or less, there would be zero need for an automotive BDC!

If your sales team is consistently responding to inquiries in five minutes or less, you won’t need an automotive BDC.

But remember this … 35% of your leads come in when your dealership is closed!

Whether you are for or against an automotive BDC during business hours, it may be time you looked into hiring an overnight BDC service.

Overnight Dealer responds and qualifies your overnight leads within five minutes or less!

When using our service, we will provide you a daily ‘hot leads’ report on all the customers we set appointments with for the following day.

As an overnight BDC service, we do not sell, we simply set appointments when your sales staff is off-duty!

No more worrying about figuring out payplans for your BDC … or wondering who to credit for a sale.

If you want to know more – set up a demo today!!

 

Overnight BDC – Will It Improve My Close Rate?

You may be on the fence about hiring an overnight BDC service.

We get it!

Who cares about your overnight leads – it’s not like you can sell cars when you’re closed.

But what you’re about to learn will completely shock you.

35% of Leads

That’s right!

35% of your leads come in after hours.

Go ahead, ignore those leads.

You will leave your customers waiting up to 18 hours for a response (just enough time for your competitor to nab the opportunity)!

Anytime you miss the chance to be the ‘first responder,’ your cost per sale goes up.

Isn’t it time you improved your close rate?

Hire an overnight BDC service today!

Qualify Leads When You’re Closed

Tomorrow is Thanksgiving and similar to most people, you are looking forward to celebrating with your family and close friends.

There are many things to be thankful for especially if your dealership has been able to sustain itself during these trying times.

No matter what your plans may be for the holiday tomorrow there is one thing to keep in mind…

Although your dealership will be closed, your customers are still searching your inventory.

And remember … 35% of your leads come in overnight!

Just imagine how many will be waiting for you in your CRM the day after tomorrow!

Here’s a solution… Overnight Dealer will respond and qualify all overnight leads.

This includes leads that come in when you’re closed (especially holidays).

You have enough to worry about when it comes to the safety and health of your staff and customers.

Consider hiring an overnight BDC service during these trying times!

Overnight BDC – Will It Lower My Cost Per Sale?

You may be skeptical about hiring an overnight BDC… we get it!

As a store manager, you have enough to worry about:

Monthly Sales Objective

Advertising Costs

Sales Follow-Up

The list goes on & on…

Why should you worry about your overnight leads – it’s not like customers are shopping at midnight.

But what if I told you’re ignoring 35% of your leads?!

That’s right!

35% of your leads come in after hours.

The customers who submit inquiries overnight end up getting ignored for at least 18 hours!

(Possibly longer … our studies have shown that many times sales reps will throw away overnight leads completely.)

But your competitor will take any opportunity they can get.

Anytime you miss the chance to be the ‘first responder’, your cost per sale goes up.

Stop wasting time & money and consider hiring an overnight BDC service today!

 

This Is Why Overnight Dealer Is Anti-Auto Response

2020 has been a year of change for a number of industries and yet, one thing has stayed the same.

All customers get turned off by auto responses!

Auto responses are outdated & stale.

It’s 2020; stop using outdated methods of communication.

Your customers have done their research; there is so much information available at their fingertips (literally).

Stop the email chain and get down to business.

Here’s a suggestion: Overnight Dealer’s 3-Point Response™

The 3-Point Response™ is a proven method to get customers to respond.

It’s personalized, it’s coming from a real email address and it asks a single point.

Why a single point?

Customers have done their research!!

Stop relying on auto responses that slow down the sales process.

Get your customers on the phone or in your dealership ASAP; time is money, so don’t allow your customer to spend it on your competitor!

Interested in Overnight Dealer’s 3-Point Response™?

Set up a demo today!

Overnight BDC – You Won’t Believe This

You may be on the fence about hiring an overnight BDC service.

We get it!

Who cares about your overnight leads – it’s not like you can sell cars when you’re closed.

But what you’re about to learn will completely shock you.

And before making any decisions, keep this in mind:

Up to 40% of Leads

That’s right!

Up to 40% of your leads come in after hours.

Go ahead, ignore those leads.

You will leave your customers waiting up to 18 hours for a response (just enough time for your competitor to nab the opportunity)!

Anytime you miss the chance to be the ‘first responder’, your cost per sale goes up.

Isn’t time to start looking into hiring an overnight BDC service?

 

Overnight BDC – This Will Surprise You

Another weekend has come and gone and your sales staff are eager to keep the momentum up!

But things feel as if they are at a standstill.

The CRM is full of leads from customers who don’t seem ready to buy.

Now is not a good time…

I’m just browsing

We already bought elsewhere (your competitor)…

How many bad versus hot leads are you getting a month?

You may be getting your hottest leads when your dealership is closed!

35% of internet leads come in overnight!

Without an overnight BDC service, handling overnight inquiries is impossible.

We have a solution!

Overnight Dealer responds and qualifies your overnight leads within five minutes.

We will handle all of your overnight leads and provide you a Hot Leads Report each morning!

Never miss another overnight lead with Overnight Dealer!

Overnight BDC – Is It The Best Solution?

When you are not answering your leads within five minutes, you are giving business away (unfortunately, to your competitor).

You may have a consistent sales process during the day but, how are you handling the leads that come in after hours?

35% of leads come in when dealerships are closed!

This is affecting your overall lead-to-close rate!

It may be time to consider hiring an overnight BDC service.

Overnight BDC services are committed to improving your lead-to-close rate and in doing that, can keep your cost-per-sale down and protect margin!

An overnight BDC service keeps customers engaged with your inventory as opposed to them choosing your competitor.

Overnight Dealer responds and qualifies your overnight leads within five minutes or less!

Never miss another overnight lead!

Set up a demo today!

The Truth About Auto Responders

Imagine leaving your parked car running for hours…

You aren’t planning to go anywhere or do anything and yet, you keep the engine on.

Overtime your vehicle is going to run out of gas!

If you wouldn’t walk away from a turned on car, why are you leaving your CRM’s autoresponder on?

Stop Relying On AutoResponders!

AutoResponders are pesky and unproductive during your customer’s sales journey and cause more harm than good.

Customers want to make an appointment with a sales representative, not a robot.

There should be no use of an auto responder if you trust your sales staff to contact customers.

What about the leads that come in overnight?

Consider an overnight BDC service to handle the evening inquiries.

But please remember to keep your CRM’s autoresponder off.

It’s confusing for a customer to hear from an overnight BDC service AND an autoresponder about the same inquiry.

Who should they reply back to?

Which one is real versus a bot?

The top priority is getting your hot-to-buy customers into your dealership; so, make sure your autoresponder gets turned off before your buyers do!