Overnight BDC – Where Are My Hot Leads?

We have reached the middle of September and your sales staff are eager to close more deals!

The leads in your CRM keep piling up and yet, it seems like every customer is not ready to buy.

I’m not interested right now…

I’m looking around

I bought elsewhere (YOUR COMPETITOR)…

How many hot versus bad leads are you getting a month?

There’s a chance your hottest leads are coming in when your dealership is closed!

Remember: 35% of internet leads come in overnight!

It’s nearly impossible to handle those overnight inquiries without an overnight BDC service.

We have a solution!

Overnight Dealer responds and qualifies your overnight leads within five minutes.

We will handle all of your overnight leads and provide you a Hot Leads Report each morning!

Great sales opportunities come in around the clock; Overnight Dealer is here to make sure you never miss a hot lead!

Overnight BDC – Is It Worth Trying?

The primary goal for an automotive BDC is to:

  • Make outbound calls to acquire new leads
  • Schedule appointments for all/any inbound leads

They are the first responder to all automotive leads during business hours.

Be that as it may, shouldn’t something be said about the leads that come in after hours?

35% of leads come in when dealerships are closed!

This is perhaps the biggest issue for your lead-to-close rate.

It may be time to consider hiring an overnight BDC service.

Overnight BDC services are committed to improving your lead-to-close rate and in doing that, can keep your cost-per-sale down and protect margin!

With the help of an overnight BDC service, you’ll keep customers engaged with your inventory as opposed to them shopping your competitor.

Never miss another deal when your dealership is close – isn’t it time you considered hiring an overnight BDC service?

Overnight BDC – What You Should Really Know

As a sales manager, you may be skeptical about hiring an overnight BDC service.

What’s the cost?

What am I really getting out of it?

We get it.

Why should you worry about your overnight leads – it’s not like customers want to shop at midnight.

But what if I told you, you’re doing yourself more harm than good by ignoring those overnight leads?

Get ready for the hard truth…

You’re Ignoring 35% Of Your Leads

That’s right!

35% of your leads come in after hours.

Go ahead, ignore those leads.

Your customers will be left unanswered for at least 18 hours.

(Possibly longer … our studies have shown that many times sales reps will throw away overnight leads.)

But your competitor will jump at the opportunity and steal your leads.

Anytime you miss the chance to be the ‘first responder’, your cost per sale goes up.

Isn’t time to start looking into hiring an overnight BDC service?

 

Overnight BDC – Stop Making Your Customers Wait

Picture this…

The working day is done and you’re ready to move more inventory in the morning.

You may have stepped away from the sales desk but, your CRM does not stop working!

There is more traffic than you realize.

35% of internet leads come in overnight!

And 78% of those overnight lead inquiries will choose the dealership that responds back first!

Here’s a question for you… how are you handling those overnight leads now?

Most cases, customers receive an auto response something along the lines of:

Thank you for your inquiry! Someone will reach out to you soon!

Without an overnight BDC service, a lead that comes in overnight may not get a response for up to 18 hours.

Imagine treating your walk-in traffic the same way.

If you’re not expecting a live person to wait 12+ hours for you, why not treat your internet leads the same?

An overnight BDC service is anti-Autoresponder & you should be too!

Consider testing an overnight BDC service and see how being the FIRST responder to an overnight lead can decrease your cost-per-sale & protect your margin!

 

Short-Staffed Does Not Mean Fewer Leads

The first wave of Covid-19 has come and gone but it has left many industries in long-term recovery mode.

In response to Covid-19, dealerships have had to layoff most of their staff.

The pandemic may be experiencing a second wave but, consumers are not done researching about their next car to purchase.

Dealerships must rely on less staff, more teamwork & better use of technology.

Your CRM has not turned off…

Your 3rd Party Listings are still live…

Digital Retailing does not stop…

And neither do your overnight internet leads…

Because of consumer’s current financial situation, you may be receiving less leads than you did the year prior and yet, 35% of your leads still come in overnight.

Your goal is to hit your sales objective each and every month, even during a global pandemic.

Don’t Miss Any Opportunity Just Because You Are Short On Staff!!

Consider researching more about overnight BDC services.

There is zero reason to hire on a full-time BDC rep!

Overnight Dealer will respond and qualify all overnight leads.

Your sales staff will come to the dealership ready & motivated.

Thanks to our morning report of hot leads, you and your staff will know who to follow up with the next day!

 

 

Overnight BDC – What Your Competitor Does Not Know

Did you know 35% of internet leads come in after hours?

You do NOW!

Without an overnight BDC service, those customers submitting overnight inquiries have to wait up to 18 hours or longer for a response.

And guess what?

78% of customers work with the dealership that responds back first.

Enough industry secrets… It’s time to Outsmart Your Competitor!

Never miss another overnight lead.

Overnight Dealer qualifies and responds to your leads within five minutes.

In addition, we will provide you a Hot Leads Report each morning when your dealership opens.

A Hot Lead is exactly what it sounds like – an inquiry from a customer who is Hot-To-Buy!

We don’t want you to miss out on these opportunities.

This could be an extra four to five deals you’re missing a month.

Do not leave those leads on the table – your competitor will get them!!

 

Overnight BDC – This Will Shock You

As a sales manager, you may be on the fence about hiring an overnight BDC service.

Completely understandable.

Who cares about your overnight leads – it’s not like you can move inventory when you’re closed.

But what you’re about to learn will completely shock you.

And before making any decisions, keep this in mind:

Up to 40% of Leads

That’s right!

Up to 40% of your leads come in after hours.

Go ahead, ignore those leads.

Those customers will be left unanswered for at least 18 hours.

(Possibly longer … our studies have shown that many times sales reps will throw out overnight leads.)

But your competitor will jump at the opportunity and steal your leads.

Anytime you miss the chance to be the ‘first responder’, your cost per sale goes up.

Isn’t time to start looking into hiring an overnight BDC service?

 

Overnight BDC – What’s Wrong With This Email?

The role of any overnight BDC service is to answer internet leads with the goal of getting them into the dealership.

What happens most of the time?

Your current autoresponder or overnight BDC service sends a long email with tons of pictures and multiple questions.

In this edition of ‘What’s Wrong With This Email’, we see how this overnight BDC service is trying to do too much!

This prospect filled out a lead for a specific vehicle at 10:30 pm and yet the response is already attempting to move them towards another vehicle.

Shouldn’t that be reserved for the salesperson?

Our analysis reveals two issues:

  • 5 images
  • Moving the prospect towards another vehicle


The 3-Point Response™ utilized by Overnight Dealer is a proven method for avoiding being labeled a spammer and getting a response.

Customers have done their research and don’t need to be spammed with vehicle specs!

If your sales team is struggling following up with customers or your current overnight BDC is sending out messages like the one above, reach out today for a demo!

Overnight BDC – Do They Actually Work?

The main objective for a traditional automotive BDC is to:

  • Make outbound calls to bring in new leads
  • Manage all/any inbound leads to set up sales appointments

Simply put, they are the initial/first responder to all incoming leads during business hours.

But what about the leads that come in after hours?

35% of sales leads come in overnight.

This is one of the largest issues when it comes to your lead to close rate.

In addition to keeping your lead to close rate intact, an overnight BDC service will also keep your cost per sale down and protect margin!

By engaging with your customers after hours, an overnight BDC will not only keep your customers engaged, but prevent them from shopping your competitors site.

Never miss an opportunity just because sales is off the clock – isn’t it time you investigated an overnight BDC service?

You Have 5 Minutes or Less To Respond To An Automobile Internet Lead

Lead response time is the most powerful determiner of close rate and cost per sale in Tier 3.

The longer you take to contact a lead after they request information, the less likely you are to close that deal.

And you only have 5 minutes!!

If you wondering how you can contact a lead within 5 minutes in today’s dealership — you cannot!

It’s simply impossible.

And you’re not alone:  According to a study conducted by drift, only 7% of the surveyed companies are currently achieving an average lead response time of five minutes or less.

But here’s the bad news … you need to be first place because 78% of customers buy from their first responder.

According to a study by Lead Connect, 78% of customers buy from the company that responds to their inquiry first.

So if you aren’t the first contact for your prospects and still make a sale, consider yourself lucky.

If you’re anything like me, I don’t want to leave any money on the table!