When a lead comes in, the goal is to answer the inquiry in five minutes or less!
The longer you wait the sooner you’ll miss a sales opportunity.
Thanks to the current COVID-19 Pandemic, dealerships are relying on text messaging as a way to contact their potential consumers.
And we understand why… 95% of text messages are read within 3 minutes!
That looks pretty great compared to the average 20% email open rate.
Although texting is more convenient, dealerships should review their texting protocol.
According to the Telephone Consumer Protection Act (TCPA), consumers must have an option to opt-in or opt-out of text conversations with businesses.
Texting has now become a crucial consumer channel for lead development … but it must be compliant!
Ready-To-Buy customers don’t care for the details behind channels, they just want an answer.
With that being said, make sure (like with your email templates) you are NOT spamming customers who opted-in for texting.
Messages that are emailed and texted to customers should be short, simple and to the point!
You want to bring this consumer closer to a sales transaction, not closer to your competitor.