According to AutoTrader, 78% of car shoppers use 3rd party sites when researching new vehicle options.
Thanks to sites like CarGurus or AutoTrader, consumers can gauge how fairly vehicles are priced.
But what if a ‘lead follow-up’ score was available to your customer?
What if your follow-up was below average; would the customer still be impressed by your low pricing?
54% of car shoppers buy from the dealership that accommodates their preferred experience, even when the price is NOT the lowest (AutoTrader).
It’s not about the price, it’s about the customer experience!
A 2016 Arthur D. Little study concluded that on average dealers take up to 9.2 hours to respond to leads.
Do not let that be you!
Keep your inventory priced fairly and make sure your sales staff is following up with leads ASAP!
80% of shoppers are visiting at least two other dealer sites during the shopping process (Cox).
Do not assume that a hot-to-buy customer is interested in only you.
Simply imagine how well you will keep them interested when you are the first responder!