78% of car shoppers use 3rd party sites when searching for their next vehicle (AutoTrader).
Thanks to 3rd party vendors, consumers know which dealership has the most competitive pricing.
Now imagine if consumers knew how well dealerships followed up with their customers…
How would you rate your store?
If your follow-up was subpar, would a shopper still be impressed with your pricing?
54% of car shoppers buy from the dealership that accommodates their preferred experience, even when the price is NOT the lowest (AutoTrader).
Pricing may seem most important but it is NOT!
According to a 2016 Arthur D. Little study, dealers on average take up to 9.2 hours to respond to leads.
You shouldn’t let your customers wait more than five minutes!!
Keep your inventory priced fairly and make sure your sales staff is following up with leads ASAP!
80% of shoppers are visiting at least two other dealer sites during the shopping process (Cox).
Do not assume that a hot-to-buy customer is only looking at your inventory.
Improve your follow up today and watch your cost-per-sale lower!