Overnight Dealer™
  • Pricing
  • FAQ
  • About
  • Login
  • DEMO NOW
  • Menu Menu

Quick Lead Response = Low Cost-Per-Sale

December 16, 2020/in Automotive Sales /by Dahvin Greenfield

78% of car shoppers use 3rd party sites when searching for their next vehicle (AutoTrader).

Thanks to 3rd party vendors, consumers know which dealership has the most competitive pricing.

Now imagine if consumers knew how well dealerships followed up with their customers…

How would you rate your store?

If your follow-up was subpar, would a shopper still be impressed with your pricing?

54% of car shoppers buy from the dealership that accommodates their preferred experience, even when the price is NOT the lowest (AutoTrader).

Pricing may seem most important but it is NOT!

According to a 2016 Arthur D. Little study, dealers on average take up to 9.2 hours to respond to leads.

Nine Hours!

You shouldn’t let your customers wait more than five minutes!!

Keep your inventory priced fairly and make sure your sales staff is following up with leads ASAP!

80% of shoppers are visiting at least two other dealer sites during the shopping process (Cox).

Do not assume that a hot-to-buy customer is only looking at your inventory.

Improve your follow up today and watch your cost-per-sale lower!

Overnight Dealer

  • Frequently Asked Questions
  • How much does this cost?
  • About Overnight Dealer
  • Latest News
  • Overnight BDC
  • Automotive Sales
  • Dealership Marketing
  • Decrease Cost Per Sale
  • Marketing Attribution

Recent News

  • Movement That Inspires | How KIA Is Kicking Off The New YearJanuary 6, 2021 - 2:43 pm
  • Qualify Leads AND Enjoy Your HolidayDecember 23, 2020 - 10:02 am
  • The Electric Car’s ComebackDecember 21, 2020 - 3:54 pm
  • Where Are My Sales Coming From? | The Truth About Marketing AttributionDecember 18, 2020 - 1:52 pm
  • Quick Lead Response = Low Cost-Per-SaleDecember 16, 2020 - 11:18 am
Overnight Dealer
Phone and email support
7 days a week
978-434-5114
support@overnightdealer.com

Learn More

  • Frequently Asked Questions
  • How much does this cost?
  • About Overnight Dealer
  • Latest News

In The News

  • Movement That Inspires | How KIA Is Kicking Off The New YearJanuary 6, 2021 - 2:43 pm
  • Qualify Leads AND Enjoy Your HolidayDecember 23, 2020 - 10:02 am
© Overnight Dealer
  • Privacy | Terms | Do Not Sell My Personal Information
Scroll to top

We use cookies on our website to improve functionality and performance, to enhance the user experience, and to provide tailored content for website visitors. If you agree and consent to the use of cookies, please click Accept.

ACCEPTLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visist to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Accept settingsHide notification only