Thanks to listing sites like AutoTrader or Cars.com, 90% of buyers already know about the vehicle before they submit an inquiry.
And yet ….Dealerships tend to respond back to customers with the same information they just finished reading.
They don’t need that!
They just read it!
The 3-Point Response™ utilized by Overnight Dealer is a proven method to get customers on the lot.
The response consists of:
People are more likely to open and respond to an email from someone they know.
Having a picture of a friendly face accompanied with the sender’s name, looks more genuine and inviting!
Typical lead follow-up templates, have a sales person’s picture attached to their signature.
This old fashioned approach is more hokey and less trustworthy.
Similar to the picture, the signature completes the personalization!
The potential customer will see the email is coming from a trusted source: your dealership!
Why a single point?
Customers have done their research!!
The Point will be geared towards a selected CTA (Call-T0-Action), such as set up a call/appointment or test drive.
No need for multiple questions in one email message (it’s not the 80’s).
No need for a long drawn out message filled with pictures of a vehicle they JUST looked at!
Don’t overwhelm your customer with questions.
Less is MORE when you want to get someone in the door!