Buyers today are accustomed to instant gratification.
Thanks to companies like Uber, GrubHub and Amazon, potential customers want responses NOW.
The expectation is no different for a car dealership.
Two reasons why being the first responder always yields more sales:
#1: 78% of Customers Buy From the First Responder
According to a study by Lead Connect, 78% of customers buy from the dealer that gets back to them first.
Procrastination is not allowed on the sales floor!
(That waiting is costing you lost deals)
You’ve got only 5 Minutes to contact them!
Five minutes may seem like a small time frame but it’s not!
Don’t forget: they have multiple browser tabs open searching your competitor’s inventory.
Why give them THIS opportunity?
#2: 1/4 of Dealers Don’t Follow-Up
The average car shopper fills out 4 leads and one of them never responds.
Don’t be that dealership that never responds!
Just by responding, you’ve got a 1 in 3 chance to win the sale!
This is why a Forbes study shows 71% of internet leads are wasted!
You’ve put so much money into getting their attention why pull back when you are now on their radar?