The days of car shoppers bringing a copy of your newspaper advertisement into the dealership are far behind us.
Not only has Covid-19 affected today’s car shopper but, we are living in a digital world!
The chance your most recent buyer saw one ad before making their purchase, is rare.
Customers spend hours researching their next car purchase before submitting a lead.
If they’re spending hours researching – do you think they are looking at the same listing on AutoTrader again and again?
The car buying process is a journey and your potential buyer is dealing with many distractions along the way – these distractions are channels!
Facebook, Instagram, Cars.com, Car Gurus, AutoTrader, Edmunds, your website, your competitor’s website, retargeted ads, organic posts…
Every single channel a customer interacts with is a touch-point; every touch-point is valuable because it is another step towards the sale!
This is why marketing attribution is so important!
It all comes down to better understanding which campaigns and strategies are getting your customers to convert … not only that but, you’ll be able to see which advertising sources have the best ROI!
Review your last month’s sales and how those closed leads are sourced.
The more data you have the better you’ll understand where your most traffic is coming from.
And remember, your customer’s journey is never as simple as point A to point B … so when you receive an inquiry make sure you and your sales team are answering leads in 5 minutes or less!