Another holiday is near and your sales staff is losing motivation.
They’re following up with inquiries in a timely manner (five minutes or sooner) and still feel as if their sales funnel is running on empty.
One of the best weekends for shopping has just passed and yet, you feel like your traffic is slowing down…
Here’s something you need to remember:
35% of internet leads come in when your dealership is closed!
If you are not coming to the dealership each morning to a full CRM, it’s time to meet with your marketing manager.
If your advertising budget is going towards the right kind of leads, your CRM should be FLOODED.
Check the 3rd Party Listing Sites and make sure the correct pricing and inventory is available.
Is your marketing manager checking these listings too? (They should be)!
Review your package for each vendor and confirm that you’re targeting the right customers!
This could be slowing down your website traffic.
Set up a meeting with your marketing team (if you haven’t already) and figure out where your leads and web traffic has gone!
If your CRM is scarce, meet with marketing and improve your traffic today!!