Amidst the pandemic of Covid-19, it feels as if everything is at a standstill.
Industries have had to suddenly adapt to promoting to consumers who would rather stay at home.
It’s been surveyed that 65% of shoppers want to do more of the purchase process online versus in-person.
At this rate, your shoppers are not going to move backwards and neither should you!
This not only affects car sales but, vehicle servicing and maintenance as well.
48% of vehicle owners are willing to pay extra for service pick up & delivery.
The days of having customers walk through your show floor while waiting for their vehicle to get serviced are far behind us.
Just because the automotive industry is changing does not mean your priority on the sales floor should change!
More than ever should you be attentive and responsive to your incoming leads!
A customer may want to do their entire purchase via your website or over the phone but you still need to be there to follow up with those inquiries.
You need to be answering your leads within five minutes and if you aren’t, you’re leaving money on the table for your competitor (who has a free service pick up/delivery by the way…)!
With more shoppers preferring the online buying experience, this could mean an increase in overnight leads.
Right now 35% of your leads come in when you are not at the dealership!
Your consumers’ preferences are changing and you need to deliver your best effort.
If you’re considering, this is the perfect time to hire an overnight BDC service.
Overnight Dealer qualifies and responds to all overnight leads in five minutes or less.
Ask about a demo today!