Overnight Dealer™
  • Pricing
  • FAQ
  • About
  • Login
  • DEMO NOW
  • Menu Menu

Why You Need To Pay Attention To Your Overnight Leads

May 29, 2020/in Overnight BDC /by LvQmhwnViI

As a dealer group marketing manager, my #1 goal was decreasing cost per sale.

After measuring every number I could track (and we had a lot), I zeroed in on the biggest factor to increased close percentage – it was the time sales reps were taking to respond to Internet leads.

Turns out there’s a ‘magic’ time frame to respond (less than 5 minutes) and after that … well let’s just say, those leads get very cold.

That 5-minute window was not built with a modern dealership in mind.

How’s a rep going to respond to an Internet lead when they’re in the middle of a test drive?

Or waiting with a customer to meet with the F&I manager?

Or in the middle of an up?

It’s impossible.

And that was during business hours.

What about after business hours when 35% of our leads came in?

No one was answering leads overnight, reps would respond the next morning, but they knew those leads were cold and would focus on fresh leads.

We were wasting 35% of our marketing budget to generate leads which never resulted in sales.

To solve this, we tested AI from Facebook and Cars.com, but they tried to do too much and customers complained.

We also did automated responses, but most of the time they ended up in spam.

I mentioned this problem to my Dad over dinner one night.

He built the leading advertising attribution company (C3 Metrics), where they measure advertising for big companies such as JP Morgan, Hertz, Peapod, Carhartt and Nestle.

We got to work building what I’ve always been looking for.

Let me introduce you to Overnight Dealer.

Within 5 minutes, your leads receive a response guaranteed to hit their inbox (no spam) with a message designed around your call to action, such as set up a call or test drive.

Each morning you get a report of leads contacted with a list of hot leads, those who have responded.

Instead of reps ignoring overnight leads, sales starts their day focused with an action report of quality and engaged leads who are ready to make a deal!

We started with a private beta a month ago, extended it to friends and now there’s a small waiting list.

Sign up for the Waitlist now!

Overnight Dealer

  • Frequently Asked Questions
  • How much does this cost?
  • About Overnight Dealer
  • Latest News
  • Overnight BDC
  • Automotive Sales
  • Dealership Marketing
  • Decrease Cost Per Sale
  • Marketing Attribution

Recent News

  • Movement That Inspires | How KIA Is Kicking Off The New YearJanuary 6, 2021 - 2:43 pm
  • Qualify Leads AND Enjoy Your HolidayDecember 23, 2020 - 10:02 am
  • The Electric Car’s ComebackDecember 21, 2020 - 3:54 pm
  • Where Are My Sales Coming From? | The Truth About Marketing AttributionDecember 18, 2020 - 1:52 pm
  • Quick Lead Response = Low Cost-Per-SaleDecember 16, 2020 - 11:18 am
Overnight Dealer
Phone and email support
7 days a week
978-434-5114
support@overnightdealer.com

Learn More

  • Frequently Asked Questions
  • How much does this cost?
  • About Overnight Dealer
  • Latest News

In The News

  • Movement That Inspires | How KIA Is Kicking Off The New YearJanuary 6, 2021 - 2:43 pm
  • Qualify Leads AND Enjoy Your HolidayDecember 23, 2020 - 10:02 am
© Overnight Dealer
  • Privacy | Terms | Do Not Sell My Personal Information
Scroll to top

We use cookies on our website to improve functionality and performance, to enhance the user experience, and to provide tailored content for website visitors. If you agree and consent to the use of cookies, please click Accept.

ACCEPTLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visist to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Accept settingsHide notification only