Lead response time is the most powerful determiner of close rate and cost per sale in Tier 3.
The longer you take to contact a lead after they request information, the less likely you are to close that deal.
And you only have 5 minutes!!
If you wondering how you can contact a lead within 5 minutes in today’s dealership — you cannot!
It’s simply impossible.
And you’re not alone: According to a study conducted by drift, only 7% of the surveyed companies are currently achieving an average lead response time of five minutes or less.
But here’s the bad news … you need to be first place because 78% of customers buy from their first responder.
According to a study by Lead Connect, 78% of customers buy from the company that responds to their inquiry first.
So if you aren’t the first contact for your prospects and still make a sale, consider yourself lucky.
If you’re anything like me, I don’t want to leave any money on the table!