In this day and age, being the first responder to a lead is the biggest priority; especially when we know 78% of shoppers BUY from the dealership that responds back first.
If that’s not you, it’s your competitor.
But this does not mean you should rely on auto responders.
If you’ve taken the time to comb through the array of templates in your CRM, you would’ve noticed how stale and outdated they are … stale enough to turn off a hot lead!
If your CRM is sending auto responses, the information must be accurate.
Ford dealers in particular should skim through any recently sent emails.
Everyone is beyond excited for the upcoming launch of the 2021 Ford Bronco – and when we say everyone, we also mean your CRM!
Although the 2021 Bronco reservation windows have been pushed to December and dealers aren’t receiving first orders until mid-2021, there’s a chance your CRM has jumped the gun.
Here’s an example of an automated email message about the (yet to be sold) 2021 Ford Bronco:
If this doesn’t make you want to go through your CRM with a fine-tooth comb, I don’t know what will!
Take the time to sit down with your marketing manager and review all auto response templates in your CRM.
Your potential buyers are trusting your word when it comes to their future car purchase …
Simply put, turn off your auto response!