Your Reputation Matters (Especially Online) – The Importance Of Online Reviews

It’s time to kick off another month & close Quarter 3 of 2020 with a bang!

As a sales manager, you are reviewing your pricing and inventory on the various 3rd party listing sites (and your marketing manager should be doing the same)!

As for listing sites … are you providing up to date information on Google?

If you are hoping to increase walk-in traffic this month, ask your marketing manager to tweak your Google listing.

63% of consumers check Google reviews before visiting a business!

Make sure your address, contact number and business hours are accurate.

And when was the last time you received a good review?

Quantity and Quality matter when it comes to your reputation.

77% of consumers do not trust reviews older than three months.

Yikes – better dust off the cobwebs if you’re still thriving about a 5-star review from March!

According to a Podium survey, 82% of consumers are influenced to make a purchase based on the content of a review.

You may have awesome inventory and the most competitive pricing but if a recent buyer doesn’t say so on Google, Yelp, Facebook or a 3rd party listing site, your potential buyers will look elsewhere!

Having an abundance of good reviews is ‘social proof’ to a new buyer that your business is genuine.

Meet with marketing today on strategies for collecting more reviews!

This can be done via email or landing pages on the website.

Now what’s your strategy if you were to get a bad review?

Make sure you have one.

You may be ignoring the bad review but your potential buyers are not!

They will notice your absence and assume you do not prioritize your customer’s satisfaction.

We know this isn’t true but remember, we are in a digital world and word-of-mouth is not your top referrer anymore!

Potential buyers are looking for you online!

Whatever is posted about you online should incline shoppers to buy!